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Fibonacci Land


Brand Strategy
Brand Identity
Online Community

Brand Vision Guide


Sydney and virtually

Fibonacci Land is an online community for the gig economy. Digital communities thrive on the value of engagements it offers to its members. Engagement is created through conversations - live and digital events and organic interactions. The challenge is to cut through the noise of the illusion of busyness. The balance hangs between inspiration, connection and support for micro businesses. Fibonacci Land's concept is the growth of business and self through relationships.


The name Fibonacci Land emerged after a brainstorming session. It symbolised the essence of this community. The mark emerged from this small beginings gathering momentum to grow into something larger still connected and supported from its essential core. Within the seed is the potential of all possibilities.

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