Shashen Jewels was inspired from a global spiritual adventure where serendipity, creativity and semi-precious stones aligned in Jaipur, India. The jewellery collections were divined to integrate the energetic healing properties of crystals, classic and contemporary design and the pursuit of beauty and simplicity. The business was founded on the principle of circular giving.
Shashen Jewels are bespoke, beautiful and infinitely wearable.
I expanded this feeling through typography, texture and tone.
I created a distinctive identity inspired by the weaving of the divine feminine and masculine energies that resonate with its loyal followers.
The brand extension creates space for the energy, flow and natural beauty of the gemstones in the jewellery. The subtle colour palette and other visual elements elevate the full brand expression, focusing on the customers' experience and showcases every element of the brand
with love and intention.