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Fox Wardrobes


Brand Strategy
Update Brand Identity
Brand Vision Guide
Brand Templates
Conversation Slides



Fox Wardrobes’ dynamic leader Chris aka Red Fox, believes you can have 10s in all areas of your life. He brings this energy and vision to his businesses. Fox Wardrobes was envisioned from 3 things: a bad customer experience, a parallel business and a vision to make a difference. The team at Fox Wardrobes challenges the typical workplace by placing customer experience at the centre. It’s no surprise that their customers create more clients as they sing their praises everywhere they go.


I met Chris at yoga so when he asked me to work on his branding, the yoga and meditation aspect of the Beyond Business Experience was a welcome challenge. Together we developed a brand strategy for how his ambitious vision could unfold.


We also elevated the visual brand system to inspire and guide their ideal client.


The impact was an increase from 35% to 90% lead conversion within 2 months and a 300% increase in the average sale.

The tagline ‘Creating space for what you value’ leads everything from the brand aesthetic, message and experience including how he now designs his day, beginning with his daily yoga and meditation practice.

‘It was better than an MBA. The program completely delivered but the daily practice and personal leadership was the real surprise and a total game changer. I now have more time than I had before and I do a 2 hour practice each day. I used to shake if I wasn’t at work by 6:30 am. Now I often don’t go in until 10:00 am. All my relationships are better, seriously better. My sales targets are now a ‘Can we?’ game. My conversion went from 35% to 85% within 2 months and is now consistently 90%+ and our average sale has tripled. It’s not if we’ll sell but how much each sale will be. Our ideal client loves us and refers us. And there’s more. Just do it.

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