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Your Legacy Brand, Built in a Day

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YOUR LEGACY BRAND BUILT IN A DAY

BRAND STRATEGY + DESIGN FOR LEGACY BRANDS
READY TO REWRITE THE RULES

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5-hour alchemical immersions to elevate your presence, clarify your message, and turn your brand into
a magnet for intentional, aligned success.

​READ ON TO CHOOSE YOUR ALCHEMICAL IMMERSION

Messaging   |   Visuals   |   Strategy   |   Web

DISCOVER WHAT INTENTIONAL, ALIGNED SOUL-LED BRAND STRATEGY + DESIGN CAN DO FOR YOUR BUSINESS (+ YOUR NERVOUS SYSTEM)

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01 | Brand Messaging

02 | Visual Identity

03 | Business + Brand Strategy

04 | Website Design

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A BRAND NEW DAY

A CO-CREATIVE PROCESS

Each of the design and strategy sessions below are what we call, Alchemy Immersions. 5 hours (2 sessions - 1x3, 1x2) face to face in beautiful Kiama, Bondi Junction or via zoom where we focus on the essence, experience and expression of your multi-media visual story and brand strategy. We won't just cut and paste, we will divine to discover, source to strategise and define and distill to weave your potent power.

 

Sharing space face to face or if via zoom we'll use shared screen and screen-control options to exchange feedback in real time to avoid endless emails back and forth and enjoy the energy of co-creation in play.

Brand Messaging

01
BRAND MESSAGING IMMERSION

From divination to distillation—we name what matters, so your message lands clear, resonant, and real.

Your brand voice becomes a tuning fork: felt in the body, remembered in the bones, and carried across every platform with purpose.

Because in a sea of sameness, it’s story that pierces, sticks, and sings.
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YOUR BRAND’S MESSAGE IS THE RESONANCE ROCKET OF YOUR BUSINESS.
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What’s Included:

  • 5 hour immersive messaging strategy call

  • A brand narrative + messaging framework you can use across your site, socials, and offers

  • Brand Messaging Guide with notes on your voice, positioning, and resonance points

  • 1 month of WhatsApp support (voice + text)

$4,400 
FULL PROCESS OUTLINED IN FAQS BELOW

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‘It was better than an MBA. The programme completely delivered but the the real surprise and total game changer was the personal leadership. I now I do a 2 hour practice each day and I have more time than I had before. I used to shake if I wasn’t at work by 6:30 am. Now I often don’t go in until 10 am.

 

I signed up for business but it's totally a life and work program. All my relationships are better, seriously better. My conversion went from 35% to 85% within 2 months and is now consistently 90%+ And our average sale has tripled. My sales targets are now a ‘Can we?’ game. It’s not if we’ll sell but how much each sale will be. Our 'ideal client' loves us and they keep referring us. And there’s more. . . Just do it.’

 

Chris, CEO, Fox Wardrobes

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02
VISUAL
IDENTITY Immersion

Our Visual Storytelling + Brand Assets package.


Your visual identity speaks before you do—shaping perception, building connection, and sparking curiosity.


We design beauty with backbone: tailored logos, typography, colour palette and imagery that turn your brand strategy into a visceral experience, felt in every detail.

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YOUR BRAND’S VISUALS TRANSMIT THE VIBRATIONAL ENERGY OF YOUR BUSINESS.
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What’s Included:

  • 5 hour immersive visual strategy call

  • 3 logo variations + favicon

  • Custom color palette + font pairings (all file types included)

  • Brand Style Guide so you're ready to implement your new brand across platforms

$5,500 All up about 3 weeks
FULL PROCESS OUTLINED IN FAQS BELOW

I'M AN ORIGINAL CATCHPHRASE

03
BUSINESS + BRAND STRATEGY

Good design makes for good business — but both drift aimlessly without a clear, concise, congruent soul-aligned business + brand strategy.

Trust me when I say you need this. 

03.1
BUSINESS 
STRATEGY

Business strategy is your compass in chaos and your ballast in growth.
We reverse-engineer your boldest vision into a grounded plan that flexes with change but never loses direction.


Built from your blueprint, this work fuels profit with purpose, and keeps your business in integrity with your body, your brilliance, and the world it serves.

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  • What’s Included:

  • 5 hour immersive business strategy call

  • A clear vision-to-action plan: offers, operations, marketing, and growth

  • Business Strategy Guide with timelines, income streams, somatic practices

  • 1 month of WhatsApp support (voice + text)oice + text)

$5,500
FULL PROCESS OUTLINED IN FAQS BELOW

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03.2

BRAND
STRATEGY Immersion

Five potent hours to meet the marrow of your brand and light a match under your message.


We map your essence, experience, and expression, aligning strategy with your energy, story, and vision.

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By session’s end, you won’t just have a plan—you’ll have a path lit by clarity, magnetism, and next-level momentum.

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What’s Included:

  • 5 hour immersive brand strategy call

  • Brand Strategy Guide with your values, vision, voice, personality, positioning

OPTIONAL - COMPREHENSIVE BRAND AUDIT A comprehensive professional deep dive + detailed assessment of your brand gives you a line in the sand from which to envision and act. We’ll begin with your brand + marketing goals and get crystal clear on where your brand shines, where it's falling short, and what adjustments will make the greatest impact. Our audit includes a comprehensive website review of both brand visuals and copy focusing on: Cohesion assessment of all brand assets Social media data and content review Survey of target market using design thinking principles Competitor analysis + $3000 add-on

$4,400 
FULL PROCESS OUTLINED IN FAQS BELOW

The VIP WEEKEND

Book any two or more immersions
together for a custom
VIP EXPERIENCE.
 

Perfect for founders ready to get
clear, aligned, and unforgettable.
 

Eclipse

PERSONAL LEADERSHIP + TIME LIBERATION

It was better than an MBA. The program completely delivered but the personal freedom + leadership was the real surprise and a total game changer.

 

I now have more time than I had before and I do a 2 hour practice each day. I used to shake if I wasn’t at work by 6:30 am. Now I often don’t go in until 10 am.

 

I signed up for business but it's totally a life and work program. All my relationships are better, seriously better. 

 

Our sales targets are now a ‘CAN WE?’ game.


Our conversion went from 35% to 85% within 2 months and is now consistently 90%+. Our average sale has tripled. It’s not if we’ll sell, but how much each sale will be.

 

Our ideal client loves us and keeps referring us.
There’s more. Just do it.’

 

Chris

Fox Wardrobes

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04

WEB DESIGN
CUSTOM DESIGN + BUILD

Your website isn’t just a page—it’s a portal, a pulse, a spell.

 

It’s where form meets feeling, guiding the curious to clarity and calling your people into commitment.

 

  • Built with beauty, strategy, and soul to drive results—this is your front door, wide open and unmistakably yours.

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What’s Included:

  • 5 custom-designed Squarespace or Wix pages

  • Website strategy call + wireframes

  • Mobile-first design with custom layouts

  • Photo shoot direction + visual asset planning

  • Tutorial video + 1 week of post-launch support

$5,500 for a 5 page Squarespace/Wix site
FULL PROCESS OUTLINED IN FAQS BELOW

'People constantly ask me who designed my site. They say they immediately trusted me because they could see, read and feel I could see what they were thinking and feeling about sending their child away for their first time, without them. They knew I understood.
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Amazing - all that from a website. I love it too.
By the time I speak with them they are already ready.
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Eilish just knows what questions to ask to guide you to your own conclusion. Everything she does has this touch of magic and beauty. Her intuition, insights, visuals and messaging is spot on.'
 
Maeve Howley

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Hello there Visionaire®!

 

I am Eilish Bouchier

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Eilish rhymes with stylish or these days Billie :-)

 

Eilish Bouchier is a multi-disciplinary artist, writer, creator, and entrepreneur with 30+ years as a brand strategist. She helps ambitious creatives and entrepreneurs clarify their essence, craft compelling brand messaging, and design striking visual identities—all grounded in business strategies that turn bold visions into reality.

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She has worked with global giants and locals (Apple, Vodafone, HarperCollins, Scholastic, Australian Bureau of Statistics, Charles Sturt University) and visionary founders, translating ideas into magnetic storytelling and market presence. With a background in graphic and web design, publishing, and brand communications, she bridges strategy and artistry, ensuring every brand choice reflects beauty, truth, and lightness.

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Through intensives, long-term mentorships, and immersive programs, she guides clients to take aligned action, build financial flow, and step into their next evolution. If you’re standing at a threshold—something shifting, ending, or beginning—it’s time for A Brand New Day.

FAQ

You have questions. We have answers.

01

How does the process work?

Messaging + Brand Alchemical Immersions are 5-hour sessions that follow this sequence 

  • BEFORE WE MEET - a pre session questionnaire

    • FOR ALL IMMERSIONS A shared Google Drive with a questionnaire for you to complete out 48 hours before our session. I'll include a meditation to help you write easily and openly, so we are both prepared and ready for our time together. We will clarify whatever we need when we meet to gather and ground your coherent Brand Messaging/ Visuals/ Strategy/ Web Design​​

    • FOR VISUAL IDENTITY IMMERSION You'll also create a Brand Inspiration Board on Pinterest. Don't worry, this is the fun part and I'll make sure you receive full and clear instructions. You'll love this part. Set your timer :-) 

    • FOR WEB SITES 

      • A 60-minute Zoom call where we establish your intentions and site goals, outline navigation content, and map your visitor’s ideal journey. We'll share our screen and build a sample Homepage and wireframe your entire site. We can converse and exchange feedback in real time to arrive at approval for the site structure.

      • PHOTOGRAPHY CHECKLIST + PHOTO SHOOT

        • Photography really makes your site shine. We’ll outline all photography needs from the initial wireframe, suggest photographers if required, and provide a photoshoot checklist and creative brief and Pinterest Board for your shoot.

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  • THE SESSION

    • 5-hour FACE TO FACE (with an optional bonus beach walk with coffee before we start) or a ZOOM SHARED SCREEN SESSION

    • First up we'll talk about your questionnaire (for messaging/strategy/web), inspiration board (for visuals), and poco a poco, piece by piece we'll bring your ideas into form. 

    • FOR VISUAL IDENTITY IMMERSION You'll watch it unfold right before your eyes and can give in the moment feedback for same day sign off of the branding deliverables. This will feel like magic as you see your vision come to life. Remember, I've been doing this for 30+ years. I'm experienced in intuitively creating beautiful timeless brand assets and expert in the software programs.

    • FOR BUSINESS STRATEGY First we'll go over your completed doc to attune our energies, then we'll enter into an interview style conversation to assess your business goals, your present reality, mine for gaps, envision where you’re direction and focus and make a  plan grounded in your current and capacity, that feels good in your body (with a stretch) to get there. We'll then discuss different strategies and pathways to get there.

    • BRAND STRATEGY You receive a beautifully detailed and designed Brand Strategy PDF that outlines your brand strategy and vision. You can give the summary page to anyone you work with so they have a clear overview of your brand - vision, mission, values, positioning and personality. Invaluable!  You'll be clear how to position yourself and where to show up digitally and physically to achieve those goals. And because you want to precede your words with the power of your presence. I'll also give you some somatic practices (for embodiment).

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  • SESSION NOTES + RECORDING

    • ​I always take notes, these and the recording will be uploaded to a shared Google Drive immediately post-session.

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  • DELIVERABLES

    • BRAND MESSAGING A beautifully designed and detailed Brand Messaging Guide. Approximately 20-25 pages that outlines your brand’s vision, values, positioning, personality, core message and narrative arcs.

    • BRAND VISUAL IDENTITY - TANGIBLE BRAND ASSETS

      • 3 Logo Variations + Favicon, saved in various brand colours with usage instructions

      • 2-4 Font Files (cost included) with Typography settings

      • 5 brand and web colour palettes with HEX, CMKY, and RGB codes

      • If you have specific needs we can discuss before we meet

      • BRAND STYLE GUIDE PDF A beautifully designed + comprehensive Brand Style Guide PDF. Approximately 20-25 pages that outlines your brand’s expression, identity, typography, photography, colour palette and guidelines for usage.

    • BUSINESS STRATEGY

      • A beautifully detailed and designed Business Strategy PDF outlining your goals, timelines, sequence of operations, action steps. Somatic practices (for those stretch goals) and more.

    • ​BRAND STRATEGY 

      • ​You receive a beautifully detailed and designed Brand Strategy PDF that outlines your brand strategy - essence, experience and expression. Give the summary page to anyone you work with so they have a clear overview of your brand - vision, mission, values, positioning and personality archetype, voice, vibe. Invaluable!  You'll be clear how to position yourself and where to show up digitally and physically to achieve those goals. And because you want to precede your words with the power of your presence. I'll also give you some somatic practices (for embodiment).

    • CUSTOM WEB DESIGN

      • We create beautiful, cohesive, and user-friendly websites that reflect our clients’ brand identities. 

      • Our mastery lies in clarifying the psyche of your ideal clients then creating visuals and copy that connects and resonates so they self-select. 

      • Engaging and thoughtful digital design creates the opportunity deeper connection and increased conversion with an intentional and intuitive online presence.

      • MOBILE FRIENDLY SITES Of course it has to work on a mobile in our smartphone-driven world. Much of your website’s traffic will occur on mobile. So extra attention goes here. We don't just 'optimize' for mobile. We create separate design files for your mobile site as needed to ensure the UX/UI is not just  mobile-friendly but mobile-cosy

      • Up TO 2 REVISIONS Change we can rely on so there's two revisions available to you throughout the design process, these are 45-minute Zoom shared screen live calls. 

      • The first is scheduled after the Home Page is designed in it’s first draft. 

      • The second when the site is almost done (90%) , about 2-weeks before our intended launch date.

      • OVER TO YOU TUTORIAL We'll make a Loom Video Recording that walks you through your site and gives you a detailed tutorial on how to make edits and build new pages yourself. Exciting eh! You can watch this as many times as you need. And don't worry we'll support you for the first month as you find your feet with it.​​​​​

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  • DELIVERABLE TIMELINES

    • Messaging, Business and Brand Strategy are promised within a 2-week period.

    • ​Visual Identity within 3-4 weeks
    • Websites are an 4-8 week process with the two live revision calls.

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  • 1 MONTH OF WHAT'S APP COACHING (APPLIES TO BUSINESS STRATEGY)

    • VM or text me before and after our session to bring your questions, excitement, moments of confusion and explorations as you develop your intuition and step deeper into aligned action. I'll respond with a VM within 24 hours (often sooner)​

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  • We recommend while you have access to Eilish and her team (during the immersions or what's app, make good use of them. Ask as many questions as you need to evoke the knowledge, wisdom and answers to get the best value for you.

  • The beauty of doing the work this way and what differentiates us from others is the depth and breath of our experience and how we minimise the back and forth of revisions and emails. We have the confidence and mastery to expedite the process by doing most initial design sessions on the day or a shared screen so we cut through tedious feedback loops, arrive at solutions in real-time and accomplish approvals faster.

02

I already have brand assets, will you?

'I already have a logo can you do my brand assets?'

'I already have branding can you do my website?' 

'I just need a logo.'

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In a word NO but here's the longer version :-)
We've been doing this a long time and I've come to respect that branding is both a micro and macro process of exploring and discovering who you are and why you are driven to create what you do, and are most suited, skilled, experienced and passionate to deliver. You know you need a vision, mission, values, positioning, archetypes and and and.

 

And, I know it can seem tedious to go 'there' but it is in this process that clients truly acknowledge and 'own' their credibility, authority and magic before they present their offerings in the marketplace.

 

Building your brand identity architecture from the ground up will serve you today and even better later. I assure you it will make you more memorable as a company. So that’s what we do.

 

One client called me 7 years later to say he hadn't realised at the time how good the brand we had created was and still is. He wanted to express his appreciation. Heartwarming eh!

 

And NO, we don’t design or build websites for brands we haven’t developed the brand identity for. 

 

We only take 6 website clients per year. We book the calendar out in advance with a non-refundable $1000 mutual trust deposit.

03

What if I need more?

Designed for you assets services are only available to brands that we’ve developed.

 

Thes can include, but are not limited to: Creative Direction, Website Graphics, Social Media Assets, Templates, Banners, Image Banks, Packaging Design, Stationery, Business Cards, eBooks etc.

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When you become a client you can request a pricing list 

Excited to connect
x Eilish

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