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Te Ara Experiences


Brand Strategy
Brand Identity
Brand Collateral


New Zealand

Poetry, People and Pathways for mind and spirit. Walking, poetry and conversation in the heart of the Southern Alps of New Zealand.

Te Ara Experiences brings together people, culture and nature to cultivate conversations that transcend and transform.

Te Ara translates from the Māori as ‘pathway’; evoking the dynamic of pilgrimage in all cultures.

A love for stories, nature, walking and good food had me at Hello and in stunning Queenstown, a match made in every heaven. The branding for this New Zealand experience curator had to be fresh, clean and evoke a sense of both majesty and mystery. I created a simple colour palette of black and green, to work with the owners monochromatic photography with plenty of white space to convey the experience that awaited the participants.

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