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Pathmaker Consulting


Brand Strategy
Brand Identity

Brand Collateral


New Zealand

'Pathmaker, there is no path. You make the path by walking it.’
Antonio Machado


Humans crave creativity and fear insecurity. Pathmaker directs projects that puts place at the centre of all its work. Its intention is to create human centred work places that shape the people as they are shaped by the environment they occupy. The team at Pathmaker challenges the typical workplace by placing design well and truly at the core to inspire everyone involved in the creation of the future of work.


We walked with Pathmaker  to develop their vision, tone and visual brand system to inspire and lead positive co-creation through the challenges and rigours of long and intense project processes.

Departing from the corporate aesthetic that dominates the category, we created a distinctive human centred identity, a brand where curiosity and structure work together to create space for robust conversations with the diverse teams and clients necessary to bring large development projects together.

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