Activating Customer Journeys

All communication is a journey of exchange and co-creation. It is the basis of influence and persuasion. When we understand the context we can create a concept that builds appropriate and sequential content that invites and guides our audience, clients, partners, co-creators and collaborators to journey with us.

Eilish Bouchier is the principal of be.creative where she consults on InsideOut Business and Brand Visioning; creates tools and experiences online and in person for visionaires to co-creatively clear the way for accomplishment of their mission with money guided by exploring work as purposeful play.

Formerly the owner and director of studio 51 an award winning boutique branding agency in Sydney with clients such as Apple Computer, Vodafone, HarperCollins, McAfee, Australian Bureau of Statistics, Scholastic, Sportsgirl Group, Senior Lecturer and Course Coordinator of Design at Charles Sturt University.

Eilish has long been driven to explore the intersections of commerce, creativity, consciousness and…