Created as a sub-brand of an established business network, PatChats was eager to create conversations and tell stories about the future of work. It’s remit was to extend the brand and disrupt the status quo among its members in the Irish professional community who were often employed by the big 4 banks or advisory firms with traditional career paths. It quickly became a podcast telling stories that weave the personal with the professional, the triumphs with the challenges, the risk taking with the practical realities. 

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Being Irish the brand took its palette from the traditional colours but the colours, typography, voice and tone is clean and contemporary to reflect its fresh approach and capture its playful and purposeful character to appeal to its younger and 'cooler' audience.