Pressworks Printing Group
Corporate Identity and branding for a boutique printer. When you design for a printer you get to have the most freedom aka fun in terms of print finishes. They open up their toolbox to demonstrate their mastery and you get to stretch their skills to showcase it.
I had worked with these guys for years doing work for Vodafone, Apple Computer, Network Associates, Sophos, Australian Bureau of Statistics. It was a privilege to be chosen to redesign their identity and, of course it was also an opportunity to play.
We worked with different stock. We used every special finish embossing, debossing, uv varnishes, diecuts etc. The brochure showed clients what was possible but also as example of how a particular technique looked and felt. Each page described the stock, process, finishes and the subtleties that make a brand story more than the sum of its parts.