Pressworks Printing Group
Corporate Identity and branding for a boutique printer. When you design for a printer you get to have the most freedom in terms of print finishes. They open up their toolbox to show off their mastery and you get to stretch their skills to showcase it.
I had worked with these guys for years doing work for Vodafone, Apply Computer, Network Associates, Sophos, Australian Burea of Statistics. It was a privilege to be chosen to redesign their identity and of course it was also an opportunity to play.
We worked with different stock. We used every special finish embossing, debossing, uv varnishes, diecuts etc. The brochure showed clients what was possible but also as example of how a particular technique looked and felt. Each page described the stock, the process, the finishes.