We worked closely with the retail design agency. Our responsibility was the visual communications. This started with updating the logo. We simplified the logo, gave the brand a distinctive but fashion neutral colour in its market segment.
Rolling out a brand refresh of this scale requires a clear and confident visual system to ensure congruency across the multimedia applications, diverse locations and longevity of use.
The average basket was up 275% in the first test stores. It was considered a very successful rebrand.