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Who

SuzanneGrae - Sussan Group

What

Brand Strategy
Update Brand Identity
Brand Vision Guide
Brand Templates
Point of Sale

Signage

Where

Australia​

CONTEXT

  • 200+ store national retailer within the Sussan Group

  • Loyal 35+ customer base with strong basket value

  • Perceived as reliable but not a destination brand

  • Opportunity to elevate presence and amplify loyalty

REFRAME

  • One single simplified logo + clarified visual positioning

  • Built a fashion-neutral, scalable identity system

  • Developed guidelines across POS, signage, and templates

  • Aligned visual communication with retail environment

OUTCOME

  • 275% increase in average basket in test stores

  • Stronger in-store presence and brand perception

  • Consistent rollout across locations

  • Recognised internally as a successful rebrand

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We worked closely with the retail design agency. Our responsibility was the visual strategy and communications. This started with simplifying the logo and building a distinctive visual but fashion neutral language in its market segment.
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Rolling out a brand refresh of this scale requires a clear and confident visual system to ensure congruency across all multimedia applications, diverse locations with longevity.
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The average basket was up 275% in the first test stores. It was deemed a very successful rebrand.

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