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Who
Bebello
Where
Brand Strategy
Brand Identity
Brand Vision Guide
Brand Templates
Website Concepts
Point of Sale Material
Where
Los Angeles
Conceived by a former beauty editor Bebello was a new Mum's response to the bounty of same same baby clothing. she started with a small range of hats and accessories and it blossomed into a range of clothing.
The logo was inspired by the fabrics Alexis chose and the 50's retro look and feel of the bonnets. The colours had to stay firmly away from the traditional gender colours. The typography is playful. The website expanded on this playful idea growing the flowers in much the same ways that children sprout :-)
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