The short answer is everything and the long answer is more than ever, everything.
'It doesn't take MBA from Harvard to know' . . . when people love your product or service and are willing to pay their hard earned cash for it you’ve created something of value. The universe and the data is telling you you’ve made something worthwhile.
So, let’s step back a minute.
We’ve been trained to believe that a brand succeeds when the 4 P’s are in place: Product, Placement, Pricing and Promotion.
These elements are vital but what's consistently forgotten is the person/people who are driving the business, the ones who create its unique culture. There’s no mention of 'the who', the YOU in it. So where’s the love?
Everything is relationship and love enters a relationship when there is sacrifice—otherwise it's nice but there's no skin in the game.
And every entrepreneur knows grit galore is needed in the endurance sport that is business building. You have to commit, focus, show up again and again to deliver on your mission while dancing that precarious dance of staying true to yourself and making your business sustainable aka profitable. You give up fun nights out, weekends away to toil at your table and say NO more often than yes. Entrepreneurs do this out of a deep desire and belief in what they are creating.
Leading a business whether freelancing, a company of one or in a team is the super sonic good ship enterprise to personal development. Your culture emerges from your world view, what you stand for and against. Knowing your yes' and your NOs is the surest path to success. (And it's also the best way to avoid burnout and overwhelm as you nurture your inside light to shine it brightly on the outside.) So fly your freak flag high. You've ear
The love happens when you infuse your brand with YOU to create that culture your ideal customer resonates with. We've been conditioned for so long to think that the world happens to us but this is YOU happening to the world. It's why every business is different. As the creator you bring your unique alchemical mix of your cred, skills, stories and experiences and what you made all that mean to the table.
This is your signature cultural and creativity love salad. Only you can make this signature mix that reflects your values, your world view—your curious and quirky way of doing and being in the world.
With consistency this love is reciprocated by clients who create more clients. They get what you help them do. They feel seen, heard and transformed. They're doing better because of your good work so they tell others to work with you too.
You've earned their loyalty. When this happens you have brand value and .....
Brand Value = Love
Next I'll talk about how you create it