Instant gratification or deep fulfillment?
Do you want your new branding to satisfy this moment or do you want to build a roadmap to your mastery?
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Eilish Bouchier
- Apr 11, 2020
- 8 min
The Perfect Break To Better Your Brand
‘Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the...
Eilish Bouchier
- Feb 28, 2020
- 1 min
Is your brand relationship ready?
As enter the room and look around the sea of people for a familiar face you notice someone new. Their eyes smile, you take another look,...
Eilish Bouchier
- Feb 14, 2020
- 6 min
What mood will your brand inspire?
Now we all know that emotions rule the world, which might explain the trouble we get ourselves into, even if many would prefer to think...
Eilish Bouchier
- Feb 13, 2020
- 5 min
5 steps to your brand colour confidence
In the first couple of years of business money is usually tight and spending it on design and branding is rarely a priority and I...
Eilish Bouchier
- Feb 11, 2020
- 1 min
What’s your story?
Language is frequency. It is not just the words we use but how we use them. It’s not just the stories we tell but how we tell them. If...
Eilish Bouchier
- Jan 22, 2020
- 1 min
Unique or special?
Everyone is unique which means we are all different. There will never be someone quite like you ever, ever again. That’s pretty cool and...
Eilish Bouchier
- Dec 11, 2019
- 2 min
Meeting your story where you’re at
A common question about brand story telling is ‘If I’m the face of the brand how do I show my personality and keep consistency when I am...
Eilish Bouchier
- Dec 6, 2019
- 1 min
It’s a brand new day
We pack a bag, catch a fight and within minutes or hours we are in another world. This happens so often and so easily these days we...
Eilish Bouchier
- Sep 30, 2019
- 1 min
Contained Beauty
I remember coming across this house years ago and whenever I think of a holiday house this is the first one that comes to mind. I love...
Eilish Bouchier
- Sep 19, 2019
- 2 min
Will you climate strike?
Everyone agrees on wanting to create a better future. What that future might look like of course is where divergence begins, but it can...
Eilish Bouchier
- Sep 12, 2019
- 3 min
Who can you trust?
The short answer is yourself, or more accurately first know what you can trust in yourself and it is through that trust you inspire and...
Eilish Bouchier
- Aug 2, 2019
- 5 min
Unforgettable you
Ever notice when you’re at a conference, in the office, at a party that some people have a crowd milling around them and others feel a...
Eilish Bouchier
- Sep 4, 2018
- 1 min
PatChats for breakfast
PatChats is a breakfast talk series I co-host with Eamon Eastwood of Taste Ireland on behalf of the Lansdowne Club. PatChats is kind of...
Eilish Bouchier
- Jun 24, 2018
- 7 min
108 questions to crack the mask and spark connection
Just a few shirks, he was only three years old after all. He hadn’t yet learned how to make up elaborate stories for himself and others...
Eilish Bouchier
- Jun 1, 2018
- 3 min
Do you know your biggest brand blindspots?
Peacocks eat thorns and plants that other animals reject, then through digesting them, peacocks transform these poisons into the...
Eilish Bouchier
- May 31, 2018
- 3 min
So, what is branding?
Is it a logo, is it a colour, is it a rumour, is it a plane? The word branding is loosely thrown into conversation like people speak with...
Eilish Bouchier
- Mar 23, 2018
- 4 min
There’s money in dirt – cracking your mask
The rickshaw stalled in the crowded street. And from nowhere the little girl was right beside me, hand out, waiting, smiling. This is an...
Eilish Bouchier
- Mar 8, 2018
- 4 min
Rock your rhythms
@unsplash @ameenfahmy @unsplash @ameenfahmi @unsplash @ameenfahmi We are all different, each with our unique rhythms. I know some...
Eilish Bouchier
- Jan 10, 2018
- 3 min
#7 equilibrium – a daily practice
The illustrations come from a corporate talk I present on personal branding. I call it the blah of balance. I love children’s playgrounds...
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