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What's in a brand name?
Eilish Bouchier
  • Jul 16, 2021
  • 5 min

What's in a brand name?

I'll be back in 15 minutes when you've done her name.' I didn't know whether to be embarrassed by my friend's frustration or amused by...
Houdini or Houdiniesque?
Eilish Bouchier
  • Feb 1, 2021
  • 3 min

Houdini or Houdiniesque?

When you use the term ‘doing a Houdini’ you don’t have to explain. It's synonymous with escape. Only the most thrilling performers become...
Logo formats - what and when
Eilish Bouchier
  • Oct 6, 2020
  • 3 min

Logo formats - what and when

which logo file format to use and when
The Perfect Break To Better Your Brand
Eilish Bouchier
  • Apr 11, 2020
  • 8 min

The Perfect Break To Better Your Brand

‘Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the...
Do you show and tell your brand story?
Eilish Bouchier
  • Mar 3, 2020
  • 1 min

Do you show and tell your brand story?

It is not just the words but how we use them. It’s not just the stories but how we tell them. And it’s not just words. It is images, body...
Is your brand relationship ready?
Eilish Bouchier
  • Feb 28, 2020
  • 1 min

Is your brand relationship ready?

As enter the room and look around the sea of people for a familiar face you notice someone new. Their eyes smile, you take another look,...
Can you open to ease?
Eilish Bouchier
  • Feb 28, 2020
  • 3 min

Can you open to ease?

A pranayam we are currently practicing in my InsideOut program, inspired this post. The breath cycle is inhale 20 seconds, hold 20...
What mood will your brand inspire?
Eilish Bouchier
  • Feb 14, 2020
  • 6 min

What mood will your brand inspire?

Now we all know that emotions rule the world, which might explain the trouble we get ourselves into, even if many would prefer to think...
5 steps to your brand colour confidence
Eilish Bouchier
  • Feb 13, 2020
  • 5 min

5 steps to your brand colour confidence

In the first couple of years of business money is usually tight and spending it on design and branding is rarely a priority and I...
What’s your story?
Eilish Bouchier
  • Feb 11, 2020
  • 1 min

What’s your story?

Language is frequency. It is not just the words we use but how we use them. It’s not just the stories we tell but how we tell them. If...
Unique or special?
Eilish Bouchier
  • Jan 22, 2020
  • 1 min

Unique or special?

Everyone is unique which means we are all different. There will never be someone quite like you ever, ever again. That’s pretty cool and...
Do your stories stand up?
Eilish Bouchier
  • Dec 16, 2019
  • 2 min

Do your stories stand up?

Facing into the inevitable storms that your organisation and your life will meet as you do your good work needs a robust strategic...
Meeting your story where you’re at
Eilish Bouchier
  • Dec 11, 2019
  • 2 min

Meeting your story where you’re at

A common question about brand story telling is ‘If I’m the face of the brand how do I show my personality and keep consistency when I am...
It’s a brand new day
Eilish Bouchier
  • Dec 6, 2019
  • 1 min

It’s a brand new day

We pack a bag, catch a fight and within minutes or hours we are in another world. This happens so often and so easily these days we...
Contained Beauty
Eilish Bouchier
  • Sep 30, 2019
  • 1 min

Contained Beauty

I remember coming across this house years ago and whenever I think of a holiday house this is the first one that comes to mind. I love...
Want to breathe a little easier
Eilish Bouchier
  • Sep 27, 2019
  • 3 min

Want to breathe a little easier

Could you believe that in every moment your breath is your friend? Yes even when you panting up that 6th floor walk up. As a yogi I spend...
Will you climate strike?
Eilish Bouchier
  • Sep 19, 2019
  • 2 min

Will you climate strike?

Everyone agrees on wanting to create a better future. What that future might look like of course is where divergence begins, but it can...
Who can you trust?
Eilish Bouchier
  • Sep 12, 2019
  • 3 min

Who can you trust?

The short answer is yourself, or more accurately first know what you can trust in yourself and it is through that trust you inspire and...
Bliss balls recipe
Eilish Bouchier
  • Aug 2, 2019
  • 1 min

Bliss balls recipe

These are a regular at my workshops and people ask for the recipe so they must be good. They’re not only delicious but filled...
Unforgettable you
Eilish Bouchier
  • Aug 2, 2019
  • 5 min

Unforgettable you

Ever notice when you’re at a conference, in the office, at a party that some people have a crowd milling around them and others feel a...
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Welcome to my world! Delighted you've landed here. Until soon x

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