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#13 Embodying the Gemini brand archetype

Third sign of the 12 zodiac signs is Gemini is all about what you think. And its the twins so there’s always two sides to every story. Gemini is ruled by Mercury and in Gemini it wants to be social, talk and entertain. And in a world obsessed with social media you’ll want to know where Gemini is in your chart to see the area of life it impacts. For me it’s my 4th house of home, lineage, roots and security which explains why I want to make sure you put YOU into your brand so you can tell your unique story. Bet you knew that already didn’t you.

So first principles

Ruling Planet: Mercury - the messenger god of communication, distribution, intelligence, trade

Mantra I think

Energy Polarity: Yang/Masculiine

Element: Air - that’s how words flow

Quality: Mutable - is a mutable sign which means its a adaptable and changing energy. It is flexible aand adaptable and distributes what Taurus stablised

Anatomy: No surprise it rules the nervous system, lungs, hands and arms. Geminis like to talk with their hands. We use mudras in yoga to activate the meridians to calm and strengthen the nervous system.

Metal: is of course bronze

Gemstone: Emerald Jade

Colour: Yellows, greens and blue fesh colours

Scent Bergamot and orange blossom, lemongrass lavender sweet pea they can be flighty and the contrast helps balance their temperamental, moody aspects.

Flower Gerberas, Chrysanthemums lavender

Let's talk about the Gemini archetype and how you can embody its airy and curious qualities in your life and work. Remember you are all 12 signs. For sure your Sun - essence, Rising - projection /point of view and Moon - emotions are power bases.

Any house and sign where you have planets the energy is more potent but even without planets in a sign, it’s an area of life that while it may not be challenging or a big focus it will be activated by transits and also a part of your rich tapestry of life.

So let’s get into Gemini, symbolized by the two pillars,

Today we're diving deep into the enchanting and ever-changing world of the Gemini archetype. So fasten your seatbelts, because this one's going to be a whirlwind of wit and wonder!

Ah, Gemini, the captivating twins of the zodiac. This archetype is a fascinating mix of skillful and unskillful expressions. On one hand, Geminis are brilliant communicators, insatiably curious, and adaptable. But, on the flip side, they can sometimes be scattered, superficial, and prone to gossip.

Heres a Jung quote that fits Gemini beautifully

The meeting of two personalities is like the contact of two chemical substances: if there is any reaction both are transformed.

WIth Gemini that’s just them chatting among themselves, Seriously though as Geminis journey through their archetypal evolution, they learn to embrace the Yamas and Niyamas more deeply in life, love, and work. They harness the power of truth-telling with compassion, embodying the Yama of Satya. In their pursuit of knowledge, they cultivate contentment and gratitude through the Niyama of Santosha.

Now, let's explore how a Gemini brand naturally embodies these principles. A Gemini brand is witty, versatile, and ever-evolving, just like the twins themselves. They possess the skill of captivating storytelling, quick wit, and the ability to adapt their message to various audiences.

Let's meet the captivating archetypal characters of the Gemini brand:

The Jester: This brand brings joy and laughter to its audience. With a playful and irreverent tone, they use humor and wit to create engaging content that leaves their customers in stitches. Think of brands like Dollar Shave Club or Skittles, which infuse their marketing with a lighthearted and humorous vibe and bright spark comedic YouTuber, actress, and author, Lilly Singh,

The Entertainer: This brand is a master of captivating its audience with mesmerizing performances. Whether it's through breathtaking visuals, immersive experiences, or interactive campaigns, they know how to keep their customers entertained and coming back for more. Cirque du Soleil and Disney are perfect examples of the Entertainer archetype.

The Shapeshifter: This brand is the chameleon of the market, effortlessly adapting to changing trends and customer preferences. They know how to stay ahead of the game and maintain relevance in an ever-changing world. Google and Apple are prime examples of the Shapeshifter archetype, Angelina Jolie, who constantly evolves her career and image, best-selling author and motivational speaker, who started her career in pr Gabby Berstein, Jay Shetty (@jayshetty) - monk turned motivational speaker and storyteller Jay Shetty are excellent representations of the Gemini spirit.

The Provocateur: This brand challenges the status quo and sparks conversations that push boundaries. They fearlessly speak their truth, unafraid to ruffle feathers and make waves in their industry. Brands like Nike and Ben & Jerry's often embody the provocative spirit. Gary Vaynerchuk or Gary V no nonsense entrepreneur, author, and social media expert,

Now, let's talk about the emotions, colors, sounds, smells, and tastes associated with Gemini. Emotionally, Geminis evoke curiosity, excitement, and wonder. They are vibrant, dynamic, and always seeking new experiences.

In terms of colors, Gemini is associated with bright and playful shades, such as sunny yellow and lively orange. These colors represent their cheerful and energetic nature.

As for sounds, Gemini loves music that keeps the energy high and the party going. Songs like "Uptown Funk" by Mark Ronson ft. Bruno Mars or "Can't Stop the Feeling!" by Justin Timberlake are perfect examples of the Gemini vibe.

In the market, Geminis are perceived as versatile, innovative, and quick on their feet. Their ability to adapt and think on the spot makes them stand out among their competitors. Ideal clients for a Gemini brand are individuals who seek and enjoy being entertained, value diversity, and seek constant stimulation. Ideal customers are based on demographics and psychographics. Demographics are not what we are concerned with here - where they live, how much they earn, how many kids they have, where they went to school. We want to connect with their minds and their hearts. Their emotions and their psyche. Gemini’s ideal customers are those who look at Geminis and think I need those skills. I need to be able to think on my feet, to be able to adapt and change my energy and frequency to be able to connect with others, use humour to diffuse and cut through.Have you ever met a Gemini who was lost for words eh!

Ideal customers are those who tend to over think, analyse to within an inch of their lives and over intellectualise, hey Sagittarius, those who want to connect with others but wonder what to say.

Remember ideal customers are those who love you and you love working with it. It’s an energetic soul connection where you expand into your greater self as you elevate them and help them get where they want to go faster.

As for a mythical archetype, Hermes, the messenger of the gods in Greek mythology, perfectly encapsulates the essence of Gemini. Known for his quick wit, charm, and ability to traverse between worlds, Hermes embodies the multifaceted nature of the Gemini archetype.

To experience the essence of Gemini, think of lively environments like bustling cafes, vibrant street markets, and interactive art exhibitions. Geminis are brilliant front people for events, comedians, entertainers, pr people, digital marketers, hostesses.

Alright, cosmic wanderers, that concludes our journey into the captivating world of the Gemini archetype. Embrace your wit, curiosity, and adaptability, and remember to embrace your inner chameleon. Until next time, stay curious and keep exploring the wonders of the cosmos!

Thank you for tuning in to the Discipline of Freedom Podcast. If you enjoyed this episode, don't forget to subscribe and leave a review. Connect with us on social media to continue the cosmic conversation. Until we meet again, embrace your Gemini magic and revel in the ever-changing dance of life.

Join me in the next episode as we uncover the next fascinating archetype on the journey to freedom and self-discovery. Next week is Cancer which anchors us in our roots and nurtures us emotionally before we go out into the wide world with Leo.

Connect with us on social media to continue the conversation. Let me know which house Gemini shows up in your chart.

There are two ways to work with me. You can book an Astro blueprint session to discover how your chart reveals your what, how, why and for whom and explore my one-to-one coaching, Get insight into what makes you truly unique and how to work with that to design your work, love and life your way or join my moon deck to step into your cosmic flow working with the cycles of the moon

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