The Perfect Break To Better Your Brand
‘Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the...
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Eilish Bouchier
- Feb 28, 2020
- 1 min
Is your brand relationship ready?
As enter the room and look around the sea of people for a familiar face you notice someone new. Their eyes smile, you take another look,...
Eilish Bouchier
- Dec 11, 2019
- 2 min
Meeting your story where you’re at
A common question about brand story telling is ‘If I’m the face of the brand how do I show my personality and keep consistency when I am...
Eilish Bouchier
- Jun 1, 2018
- 3 min
Do you know your biggest brand blindspots?
Peacocks eat thorns and plants that other animals reject, then through digesting them, peacocks transform these poisons into the...
Eilish Bouchier
- May 31, 2018
- 3 min
So, what is branding?
Is it a logo, is it a colour, is it a rumour, is it a plane? The word branding is loosely thrown into conversation like people speak with...
Eilish Bouchier
- Jan 10, 2018
- 3 min
#7 equilibrium – a daily practice
The illustrations come from a corporate talk I present on personal branding. I call it the blah of balance. I love children’s playgrounds...
Eilish Bouchier
- Jan 9, 2018
- 2 min
#6 identity – a daily practice
me-myself-i We often confuse what we do with our identity. We forget it’s who you are being in the doing that makes it magic or...
Eilish Bouchier
- Jan 8, 2018
- 2 min
#5 desire – a daily practice
via unsplash photographer Kristina Flour Say it out loud. Desire. Just saying it sounds sensuous and a little forbidden....
Eilish Bouchier
- Jan 7, 2018
- 2 min
#4 gifts – a daily practice
via iStock.com Happy El Dia de Los Reyes Magos The magic kings or the 3 Wise Men is a bigger celebration than Christmas Day in Spain &...
Eilish Bouchier
- Jan 5, 2018
- 2 min
White Space as a daily practice
In the design world we place a premium value on white space. There’s space beneath a photo, around a logo, beneath headings and...
Eilish Bouchier
- Jan 4, 2018
- 4 min
#1 Stickability – a daily practice
images @unsplash @michaelpodger thank you I asked and you answered. Many of you said you like the idea of a daily note. I am going to try...
Eilish Bouchier
- Jan 1, 2018
- 2 min
Prosperity Meditation
So, it’s the time of year to say so long to the old & ring in the new. Like all years its had its share of gifts and challenges. For me...
Eilish Bouchier
- Dec 15, 2016
- 3 min
Internal or external compass – which will you choose?
The admission form was in front of me. It had been for days, but I was hesitating signing it. The pressure to do so was running around in...
Eilish Bouchier
- Jun 23, 2016
- 2 min
Branding in 3
Do you do what you say you will? That’s your brand. People want you for your dependability and reliability; whether its creativity,...
Eilish Bouchier
- Jul 9, 2014
- 1 min
Are you clear, consistent, constant?
Any business that succeeds has this mantra. It doesn’t mean they keep doing the same thing over and over again but they are clear who...
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