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Eilish Bouchier
Apr 11, 20208 min read
The Perfect Break To Better Your Brand
‘Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the...


Eilish Bouchier
Feb 28, 20201 min read
Is your brand relationship ready?
As enter the room and look around the sea of people for a familiar face you notice someone new. Their eyes smile, you take another look,...


Eilish Bouchier
Dec 11, 20192 min read
Meeting your story where you’re at
A common question about brand story telling is ‘If I’m the face of the brand how do I show my personality and keep consistency when I am...


Eilish Bouchier
Jun 1, 20183 min read
Do you know your biggest brand blindspots?
Peacocks eat thorns and plants that other animals reject, then through digesting them, peacocks transform these poisons into the...


Eilish Bouchier
May 31, 20183 min read
So, what is branding?
Is it a logo, is it a colour, is it a rumour, is it a plane? The word branding is loosely thrown into conversation like people speak with...


Eilish Bouchier
Jan 10, 20183 min read
#7 equilibrium – a daily practice
The illustrations come from a corporate talk I present on personal branding. I call it the blah of balance. I love children’s playgrounds...


Eilish Bouchier
Jan 9, 20182 min read
#6 identity – a daily practice
me-myself-i We often confuse what we do with our identity. We forget it’s who you are being in the doing that makes it magic or...


Eilish Bouchier
Jan 8, 20182 min read
#5 desire – a daily practice
via unsplash photographer Kristina Flour Say it out loud. Desire. Just saying it sounds sensuous and a little forbidden....


Eilish Bouchier
Jan 7, 20182 min read
#4 gifts – a daily practice
via iStock.com Happy El Dia de Los Reyes Magos The magic kings or the 3 Wise Men is a bigger celebration than Christmas Day in Spain &...


Eilish Bouchier
Jan 5, 20182 min read
White Space as a daily practice
In the design world we place a premium value on white space. There’s space beneath a photo, around a logo, beneath headings and...


Eilish Bouchier
Jan 4, 20184 min read
#1 Stickability – a daily practice
images @unsplash @michaelpodger thank you I asked and you answered. Many of you said you like the idea of a daily note. I am going to try...


Eilish Bouchier
Jan 1, 20182 min read
Prosperity Meditation
So, it’s the time of year to say so long to the old & ring in the new. Like all years its had its share of gifts and challenges. For me...


Eilish Bouchier
Dec 15, 20163 min read
Internal or external compass – which will you choose?
The admission form was in front of me. It had been for days, but I was hesitating signing it. The pressure to do so was running around in...


Eilish Bouchier
Jun 23, 20162 min read
Branding in 3
Do you do what you say you will? That’s your brand. People want you for your dependability and reliability; whether its creativity,...


Eilish Bouchier
Jul 9, 20141 min read
Are you clear, consistent, constant?
Any business that succeeds has this mantra. It doesn’t mean they keep doing the same thing over and over again but they are clear who...
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